DESIGN CASES
Generative AI in Yahoo Shopping
Product Design
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2023
Created an emotionally resonant experience to boost e-commerce retention. Shipped in late 2023. The sole designer on the Data team.
Quality Control Mobile App for Wafer Facility
UX Design
・
2022
From paper to digital—designed an intuitive app for construction quality control. Shipped in late 2022. The only designer in the IT department.
RESEARCH CASES
Coming Soon
Customer Experience Management
UX Research
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2024
Optimized research methods to enhance user experience, strengthen loyalty, and inform product strategy through data-driven insights—transforming the go-to-market approach of an investment platform. Led the research with guidance from my mentor.
ATM UX for the Elderly
UX Research
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2023
Designed an engaging research process with users and stakeholders—aimed not only at validating inclusive ATM design, but also uncovering deeper needs and traits of elderly users. Led the research with mentor support.
Brand Experience for Retail Stores
Service Design
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2023
Led research to collect high-quality qualitative data using the HXM framework in a dynamic offline setting. Published in a top service design journal as first author.